Strategic Analysis Services
How does your company, product, or service compare to the competition? Utilizing perception maps, we can show how your customers and the market rate your company in relation to your competitors. We help illuminate your strengths and weaknesses and guide you on how to leverage the former while mitigating or improving the latter.
Who are your best customers? How can you attract more of them? How big is the addressable market? All of these questions can be answered with effective market segmentation. This segmentation can be done from market research data or sometimes from internal sales data.
Positioning / Branding
Positioning / Branding studies answer numerous questions including: How is your company perceived in the marketplace? What value does your brand have? Given current market perceptions, how can you most effectively close sales today and / or reposition your brand for future success? How are your competitors' brands perceived? What messages should be used in marketing communication to implement the desired position.
Effective positioning in the mind of the consumer is essential in closing the sale. To manage your brand it helps to understand how the customer currently perceives your company and competitors. Consequently this work is often done as part of a broader project including competitive analysis and market segmentation.
Are you priced in line with your perceived value? If not, you are either limiting demand or leaving money on the table. Using techniques like conjoint analysis, Van Westendorp Price Sensitivity, and others we can find out what the best price level and structure are for your company. Often the secret is offering different products to different people at different price points.